Asics is a Japanese multinational corporation that produces sports footwear. It’s running shoes are often ranked amongst the top footwear.
📊 Website Metrics
🌍Alexa ranking: #9486
📆Analysis date: 2020-01-15
📨 Subscription Popup
To convert visitors and drive conversions, Asics deploys a sign-up popup on the homepage. The subscription popup is designed with subtle colors and font.
🎨 Sales stickers
Five different kinds of sales stickers are used to highlight products on the listing page. These set the product apart and add vibrancy without being a distraction.
🛒 Prevent cart abandonment
Shoppers often view products or add them to cart but leave the website without purchasing them. Asics adopts two methods to reduce cart abandonment rate:
- Recently viewed tab at the bottom of all product details pages. This displays products that a shopper is considering to buy but did not purchase.
- Reminder email listing the products that shoppers viewed recently.
🛍 "Out of stock" product tag
For products that are temporarily out of stock and will be added to the stock soon, Asics has adopted two strategies:
- “Notify me” action button: Once the product is available, it notifies customers by email.
- “We recommend” tab: Displaying products similar to the items viewed recently.
These strategies can also be used with a "notify me" button for products that are sold out.
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