There’s a whole world of opportunity out there for your ecommerce store — and a whole world of specialized Shopify apps to help you smash every single one of your business goals.

But there are so many options in the app store. Where do you even start?

Fret not. This article will help you choose from the best Shopify apps 2021 has to offer. You’ll learn about 25 of the top-performers (free and paid) and how you can use them to grow your brand.

Let’s jump in.

Best Shopify Apps to Increase Sales

Automizely Marketing

Use it for: All-in-one marketing

Ever feel overwhelmed trying to pick all the right marketing tools? Automizely Marketing is one of the best free Shopify apps for entrepreneurs who want to consolidate. It offers features for email marketing, abandoned cart recovery, sales popups, web push notifications, coupons, countdown timers, and a whole lot more.

Forever-free version? Yes — the app is 100% free

Icons listing 15 features of Automizely Marketing app for Shopify
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ReConvert Upsell & Cross Sell

Use it for: Upselling & cross-selling your products

You’ve probably heard that keeping your current customers is a lot more cost-effective than finding new ones. ReConvert Upsell & Cross Sell helps solve one piece of that puzzle by boosting your average order value (AOV) and order sizes. This app optimizes your post-checkout thank you page to re-engage your customers and encourage them to keep shopping.

Forever-free version? Yes

Paid plans start at: $7.99/month

Free trial? Yes — 30 days

Automizely Traffic

Use it for: Ad exchange

Automizely Traffic is an ad exchange tool that lets you partner up with other Shopify stores to expand your reach. With more than 10,000 participating Shopify stores, you can display ads for relevant brands on your website while finding ideal partners who are willing to display your ads. Get started with 1-click setup, ad customization, and analytics to track and optimize your campaign performance.

Forever-free version? Yes — the app is 100% free (contact sales for Enterprise features)

Outfy

Use it for: Social media marketing

Outfy helps you build and manage your social media marketing campaigns from scratch. You can create beautiful graphics like videos, collages, and animated GIFs. You can then automatically post them to your social media accounts, including Facebook, Instagram, Pinterest, and YouTube. No design or marketing experience needed.

Forever-free version? Yes

Paid plans start at: $15/month

Free trial? Yes — 7 days

Omnisend

Use it for: Email and SMS marketing

Build and automate email and SMS (text message) marketing campaigns with Omnisend. The tool is fully loaded with pre-built templates and workflows that you can use to recover abandoned carts, welcome new customers, and more. Just use the drag-and-drop functionality to customize your branding and offers, then use robust targeting features to send the right messages to the right people.

Forever-free version? Yes

Paid plans start at: $16/month

Free trial? Yes — 14 days

TikTok for Shopify

Use it for: TikTok video ads

TikTok is all the rage these days. Use TikTok for Shopify to create videos for your TikTok ad campaigns directly inside your Shopify dashboard — no editing experience necessary. Find your ideal customers with robust targeting, and install the tracking pixel on your store to see how your campaigns are performing.

Forever-free version? Yes — the app is free to install, then your ad spend is billed to your TikTok ad account.

Creating video ads inside the TikTok app for Shopify
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Replay Live Session Recordings

Use it for: Heatmaps and analytics

Ever wonder what customers are actually doing on your website? Replay Live Session Recordings gives you full recordings and heatmaps of customer visits. These help to show you what exactly customers are looking at on each page, where they’re clicking, and how they move through your site. These are some seriously powerful insights into what’s working and what’s not.

Forever-free version? Yes

Paid plans start at: $29/month

Free trial? Yes — 7 days

Best Shopify Apps for After the Sale

AfterShip

Use it for: Multi-carrier package tracking

The transaction isn’t over until the customer gets their delivery. Use AfterShip to keep track of all your shipments — through more than 800 carriers. While you watch and manage everything in 1 place, your customers can keep track of their packages with shipping notifications and a branded tracking page. And if you’re on the go, check out the AfterShip iOS mobile app for your iPhone or iPad.

Forever-free version? Yes

Paid plans start at: $9/month

Free trial? Yes — 7 days

AfterShip’s branded tracking page feature on desktop and mobile
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Referral Candy

Use it for: Generating referrals

Referral Candy is one of the top paid Shopify apps for word-of-mouth marketing to transform customers into brand advocates. Build your referral program with custom popups, referral offer pages, emails, and rewards. Track clicks and shares on popular social channels like Instagram, Facebook, Messenger, and Twitter. The app even has cool features like a Fraud Centre to zero in on suspicious activity.

Forever-free version? No

Paid plans start at: $49/month + commission (see company site for details)

Free trial? Yes — 30 days

AfterShip Returns Center

Use it for: Self-service customer returns

We can’t avoid returns (if only!), but we can make the process faster and easier for everyone involved. That’s the mission of AfterShip Returns Center. The app helps you create an interactive branded return page, so your customers have a smooth experience. It also has cool features like routing rules to make sure the right packages get sent to the right place with minimal costs to you.

Forever-free version? Yes

Paid plans start at: $9/month

Free trial? Yes — 7 days

Judge.me Product Reviews

Use it for: Generating reviews from your customers

Today’s online shoppers need to know they can trust your site, and social proof is a top technique to earn that trust. That’s where Judge.me comes in. It’s a tool that automates the process of gathering feedback from your happy customers and pushing those reviews out to your website and social media accounts like Facebook and Twitter.

Forever-free version? Yes

Paid plans start at: $15/month

Free trial? Yes — contact company for the free trial link (support@judge.me)

Customer reviews for 3 suggested shoe purchases using the Judge.me Product Reviews Shopify app
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Postmen

Use it for: Multi-carrier shipping automation

Postmen is AfterShip’s global shipping API. The app helps you shorten your fulfillment time by automating your shipping process from start to finish. Through your order management portal, you’ll be able to print shipping labels, see real-time shipping rates, and integrate with more than 65 international carriers. It’s one of the top free Shopify apps when it comes to custom shipping automation.

Forever-free version? Yes — the app is 100% free (contact sales for Enterprise features)

In Store Pickup Local Delivery

Use it for: Local deliveries and curbside pickup scheduling

Do some of your online customers live near your brick-and-mortar storefront? In Store Pickup can help you streamline the process of making sure they get their purchase. This app lets you set delivery rates and times based on zip codes. Customers who want to scoop up their own orders can choose a pickup time that’s convenient for you and them.

Forever-free version? No

Paid plans start at: $6.99/month

Free trial? Yes — 14 days

Scheduling a local pickup in New York using the In Store Pickup Local Delivery app for Shopify
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Best Shopify Apps for Dropshipping

Automizely Dropshipping

Use it for: Sourcing fast-shipping dropshipping products

Looking for items to sell in your dropshipping store that will get to your customers quickly? Automizely Dropshipping can help with that. Find profitable products that ship to the U.S. in 3 to 10 days, use pricing automation to make sure you protect your profit margin, and edit product listings in bulk. When you’re done, import to your Shopify store with a single click. Boom.

Forever-free version? Yes — the app is 100% free (contact sales for Enterprise features)

Printful

Use it for: Print-on-demand (POD) dropshipping

Print-on-demand’s popularity keeps on growing. Join the trend with Printful, an app that lets you print, embroider, and engrave your designs on more than 260 different items, from front clothes to homeware. When you snag a sale, Printful will ship the orders directly to your customers with your custom branding.

Forever-free version? Yes — the app is 100% free

Printful’s built-in design tools being used to design a t-shirt print
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Automizely Reviews

Use it for: Importing AliExpress reviews

Remember all our talk about social proof? Automizely Reviews is one of the top Shopify apps for dropshipping social proof. Use it to bulk import product reviews and photos from customers on AliExpress who have purchased the same items that you’re selling in your own store. Positive reviews add huge value to your product pages and your ability to engage visitors.

Forever-free version? Yes — the app is 100% free (contact sales for Enterprise features)

creativehub

Use it for: Art dropshipping

Whether you want to sell your own art or source art from artists around the world, creativehub is a fine art printer that can help you reach your goals. The app will print your photography and fine art pieces, send them directly to customers, and even include a certificate of authenticity. What’s even better is their flat-rate global shipping: just £7 plus VAT.

Forever-free version? Yes — the app is 100% free

Best Shopify Apps to Build Your Store

Automizely Shopping

Use it for: Building a mobile app for your store

Want to score app store traffic while giving your customers a convenient and smooth shopping experience on their phones? Automizely Shopping helps you launch iOS and Android apps in just a click — no complex development needed. The app offers features like promotional push notifications and analytics to make sure you’re constantly growing and improving.

Forever-free version? Yes — the app is 100% free (contact sales for Enterprise features)

The checkout process for an ecommerce mobile phone app created using the Automizely Shopping Shopify app
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HelpCenter

Use it for:  FAQ and help desk

It’s more important than ever to give your visitors and customers the attention they want. HelpCenter helps you set up a beautiful FAQ page in 10 minutes. For customers who still need help, access all your customer service inquiries in one place, including ticketing from email, Messenger, and live chat.

Forever-free version? Yes

Paid plans start at: $4.95/month

Free trial? Yes — 14 days

Smart SEO

Use it for:  All-in-one SEO

Smart SEO helps you cut up to 80% of the time you need to spend optimizing your store to rank high in search engine results. No more tedious search engine optimization (SEO) tasks like writing meta tags and alt tags — Smart SEO can generate them automatically. It can also help with tasks like adding JSON-LD structured data, generating a sitemap, and removing microdata.

Forever-free version? Yes

Paid plans start at: $4.99/month

Free trial? Yes — 7 days

PixPix Image Editor

Use it for: Editing photos directly in your store

Your product photos can be a make-or-break for engaging and winning over customers. PixPix is a powerful image editor that lets you crop, resize, switch orientation, change colors and lighting, add text or drawings, and bulk upload or delete photos. And the best part is: you can do it all without ever leaving your Shopify dashboard.

Forever-free version? Yes

Paid plans start at: $14.99/month

Free trial? Yes — 14 days

Octane AI

Use it for: Quizzes, Messenger, SMS

Who doesn’t love a good quiz? With Octane AI, you can build custom quizzes that lead customers directly to your products. After the quiz, send automated workflows through Messenger and SMS that keep them engaged with your store and boost the likelihood of bringing back customers who haven’t made a purchase yet.

Forever-free version? No

Paid plans start at: $29/month

Free trial? Yes — 14 days

Smile: Rewards & Loyalty

Use it for: Loyalty programs

Keep your customers coming back for more with a loyalty program that makes them smile. (Get it?) Smile is one of the top Shopify apps for creating a beautiful and easy-to-use loyalty points program, referral program, or VIP program. It even integrates with your other apps, like Mailchimp, Klaviyo, Omnisend, and PushOwl.

Forever-free version? Yes

Paid plans start at: $49/month

Free trial? No

Smile’s rewards panel popup promoting a coffee shop’s loyalty program
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PayWhirl Subscription Payments

Use it for: Recurring payments

Have a product that customers can buy regularly? PayWhirl can bring a whole new world of revenue for your store by selling subscriptions and setting up recurring payments. You can save payment information and set up automatic billing so that you don’t need to keep track of who gets their next shipment and when.

Forever-free version? No — Starter plan is free to install, but there’s 3% transaction fee

Paid plans start at: $9/month and a 2% transaction fee

Free trial? Yes — 14 days

Easy Digital Products

Use it for: Selling digital products

Easy Digital Products helps you seamlessly sell digital downloads, products, and keys in your ecommerce store. Automatically attach files to your store’s products and variants. After the sale, deliver your products through customized emails. If your license key details are outside of Shopify, use the Easy Digital Products API to transfer information to your store.

Forever-free version? Yes

Paid plans start at: $9.99/month

Free trial? No

Step up Your Game with the Top Shopify Apps

You know that old saying, “If you need it, there’s an app for it.”

Okay, we just made it up. But hopefully, you can see that there are so many incredible Shopify apps out there just waiting for you to reap their benefits.

Plus, there’s something for everyone — whether you’re bootstrapping on a budget or you have plenty to invest back into your store.

When you find the right apps for your store, you’ll be able to set yourself up for some serious growth.
If you’re wondering which app to start with, check out Automizely Marketing. It’s 100% free and can replace more than 30 of the top paid Shopify apps. It’s a real high-achiever… and it’ll help you be one too. 😉