Biotherm is a French luxury skincare company and is owned by  L'Oréal S.A. They successfully tap the potential offered by Popups and sale stickers to increase conversions.

📊 Website Metrics

🌍Alexa ranking: 310,821

🇺🇸Country: US

🏗Industry: Cosmetics

📆Analysis date: 2019-11-29

🎟 Coupon Popup

The Black Friday banner posted by Biotherm looks like this

When you open the homepage, a popup with discount information is presented.

The round shape of the popup is distinctive and has a countdown timer.

🙋‍♂️ Subscription Popup

For requesting shoppers to sign up, Biotherm uses a popup placed at the bottom.

On clicking “Get 15% off” subscription bar pops up.


🏅 Sale stickers

Biotherm has added multiple sales stickers to the product list. But they could have highlighted it for better resolution.

🛍 Add to Cart Popup

Biotherm presents the cart as a popup.

Under added products, its best selling or new products are also listed.

Very creative indeed!


In our future blog posts, we will update more marketing activities and popup use cases employed by Biotherm.

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