L'Oreal Paris is the world’s largest cosmetic company, with activities in fields like hair color, skincare, sun protection, hair care, makeup, and perfume. It uses a variety of sales stickers to engage shoppers and boost sales.
📊 Website Metrics
🌍Alexa ranking: #465,52 (lorealparisusa.com)
🇺🇸Country: US
🏗Industry: Personal Care
📆Analysis date: 2019-12-16
🎀 Sales stickers
It adds two types of stickers to the product images. One is “try on” and the other is a trust badge.
It adds trust badges to reduce cart abandonment rates and reassure shoppers about products.
💡Recommended tools:
Automizely- Apply sales stickers to products on your store to stimulate sales conversions.
🔔 Popups
L'Oreal Paris uses several popups on its online store to promote new offers and products.
Subscription Popup
It uses a “Don’t miss out” sticky bar instead of a sign-up. When clicked, a popup requesting shoppers to become a member is pushed.
L'Oreal Paris pushes a popup in the lower-left corner of the page to introduce recommended products to avail special offers.
Also, the product details page opens up as a popup.
🙋♂️ Social Proof
L'Oreal Paris understands the impact social proof has on the credibility of a product. Thus, the product details page presents feedback of shoppers on previous purchases.
📌 If you also want to use tools such as sales stickers and social proof on your online store, you can enable Automizely on Shopify.
