Burberry is a world-renowned luxury brand. It has added a lot of marketing elements to its online store and uses multiple popups to guide shoppers and increase conversions.
📊 Website Metrics
🌍Alexa ranking: #3231
📆Analysis date: 2019-12-18
💻 Menu Bar
The menu bar placed at the top of Burberry's online store is simple and well-organized.
The regular categories are placed in the middle. The first and the last category: gift and sale, respectively, are smartly highlighted making them noticeable.
Burberry's online store uses popups on the following pages:
Enter any "gift" page and a guide popup window is pushed. It helps visitors find out the perfect gift!
At the bottom of each category's product page, there is a sticky bar to look for a gift.
Besides, on the gift page, a number of products are listed. On selecting any of the products, a popup opens its quick view.
Finally, when a shopper stays on an item page for more than 1 minute, or views the size and color of a product, but doesn’t add it to the shopping cart a popup “Pick up where you left off” is pushed.
It allows shoppers to add items to the shopping cart before they jump to other pages.
🔖 Sales stickers
Burberry uses sales stickers to highlight new products and collections.
📌 If you want to use tools such as sales stickers on your online store, you can install Automizely from Shopify
We will update more marketing activities and Popup use cases by Burberry in our upcoming blog post.
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⭐️⭐️ If you are interested in pop-ups, you can install it on Shopify Appstore: