You already know it: Your ecommerce marketing strategy is essential to your business's success.
But there are so many ecommerce marketing strategies and tactics out there — which ones are particularly effective? Which ones should you focus on?
If that's not confusing enough, many ecommerce marketing strategies require enormous amounts of time and money to execute well, while others provide quick wins with very little investment. But again, which are which?
If you want to know how to boost ecommerce sales fast, you're in the right place. In this ecommerce marketing guide, you'll learn about 20 highly effective ways to increase ecommerce sales quickly.
But before we begin, first things first:
What is Ecommerce Marketing?
Ecommerce marketing is the process of driving traffic to your website, converting website visitors into customers, and then generating ongoing business from those customers. Effective ecommerce marketing strategies build brand awareness, drive sales, and increase customer loyalty.
So, how can you do exactly that? Here are 20 ecommerce marketing ideas to use.
1. Run Time-Sensitive Sales
Scarcity and urgency are strong motivators — or to put it another way, 'FOMO' is real. When consumers feel like they might miss out on an offer or a deal, they're more likely to click 'buy.'
So, you can boost your sales by creating time-sensitive offers that compel your target audience to make a purchase.
Make sure to promote your flash sales on social media and in your marketing emails. You could also use a countdown timer on your website, so shoppers really feel the pressure!
2. Build Your Email List with Popups
Email is a powerful ecommerce marketing channel — in fact, for every $1 spent on email marketing, the average business experiences a $42 return on investment (ROI).
But here's the thing: Before you can start generating massive returns, you need a mailing list. But how exactly can you build one?
3. Use Email Automation
Now that you've got some subscribers, how can you turn them into customers and brand advocates? In short, with email automation.
Email automation is the process of creating emails that are automatically sent to people at optimal times. For example, you could create a set of welcome emails that are delivered to new subscribers when they sign up.
In the image below, you can see 3 examples of automated order follow-up emails:
4. Decrease and Recover Abandoned Carts
People abandon carts for many reasons — additional costs, being forced to create an account, and slow delivery options are the main offenders. Check out the image below to see more reasons:
It's possible to increase your ecommerce sales drastically by removing and mitigating some of these issues.
However, there will always be people who abandon their cart, so it's a good idea to create abandoned cart emails to follow up and prompt them to finish checking out.
5. Reward Loyal Customers
Increasing your customer retention rate is guaranteed to supercharge your sales — and the results will compound over time as people continue to make repeat purchases.
So, how can you increase customer retention? Perhaps one of the most effective ways is to create a rewards program that provides perks to loyal customers.
For example, Evy's Tree has a rewards program that offers customers benefits if they create an account.
6. Use Push Notifications
Email isn't the only way you can directly engage your target market. You can also use web push notifications.
Push notifications are messages that pop up in web browsers and on mobile devices. These little messages can be incredibly effective at driving sales — especially when used to promote a time-sensitive offer.
Just be careful not to overuse web push notifications — some people find them a little annoying if they receive many in a short period of time.
7. Upsell and Cross-Sell Products
Allow me to explain the difference between upsells and cross-sells with some immortal words created by McDonald's:
- Upsell: "Would you like to supersize your order?"
- Cross-sell: "Would you like fries with that?"
Fries aside, here's another example of upselling by Apple:
Upsells and cross-sells are incredibly effective ways to increase your average order value (AOV), which can profoundly affect your bottom line.
Always promote relevant products and upgrades to customers when they checkout and after they've placed an order.
8. Create a Branded Tracking Page
Congratulations — you've just landed a sale! Time to sit back and relax, right? Wrong.
Creating a positive post-purchase experience is absolutely vital to long-term growth. When customers have a great experience with your brand, they're more likely to make another purchase, leave a positive review, and recommend your brand to their network.
You can improve your post-purchase experience massively by offering a simple way for customers to track their packages.
For example, AfterShip enables businesses to create branded tracking pages that include information and promotions that customers care about.
9. Write Copy That Focuses on Benefits, Not Features
Whenever you write ecommerce marketing copy, focus on your product's benefits — not the product itself. This way, you'll be sure to answer the question on every consumer's mind: "What's in it for me?"
For example, when Apple first introduced the iPod, they didn't say, "Storage for 1GB of MP3s" — they said "1,000 Songs in Your Pocket."
10. Capitalize on Holidays and Events
Holidays and events provide a special opportunity for ecommerce brands. Whether it's Halloween, Black Friday, Christmas, or New Year's Eve, make sure that your ecommerce sales strategy includes plans to join in with significant events.
In the example below, Rapha promotes a Black Friday sale to email subscribers.
11. Use Social Proof
Here's the thing: People are heavily influenced by others' opinions — it’s human nature.
You can use this information to your advantage in your ecommerce marketing strategy by showcasing reviews, star ratings, and the logos of impressive affiliations.
In other words, display 'social proof.'
Minaal highlights positive testimonials on its homepage to call attention to the benefits of making a purchase.
12. Share User-Generated Content
Another great way to tap into the power of social proof is to share and promote user-generated content (UGC) — content created by customers that features your brand.
Airbnb has used tons of UGC to grow and engage the brand's Instagram account:
Typically, this form of ecommerce marketing is entirely free — all you need to do is ask for permission to reshare users' content.
13. Partner with Influencers
You can also partner with influencers who share your target audience to promote your products to their following.
For example, PlayStation partnered with YouTube star iJustine to promote the release of PlayStation 5.
Remember, you don't need to partner with massive influencers. Many brands see impactful results when working with micro-influencers — those with around 10,000 to 100,000 followers.
14. Create a Referral Program
Another way to get customers to promote your brand is to create a referral program.
Most brands that use this ecommerce promotion strategy incentivize customers to promote the brand by offering a voucher or discount to everyone they get to make a purchase.
In this example, Helm Boots provides a $50 voucher for getting a friend to make a purchase.
15. Use an Announcement Bar
If you haven't already, add an announcement bar to your website to call out important information.
This ecommerce promotion tactic is as simple as it gets, but it can still be super effective. You can use an announcement bar to promote sales, coupons, and other benefits like free shipping.
You’ve probably seen the announcement bar a lot more since the outbreak of COVID, as many brands have used these banners to highlight crucial information. Here's an example from KKW BEAUTY:
16. Retarget Website Visitors
Retargeting is an essential ecommerce digital marketing strategy.
Simply put, here's how it works: After someone visits your website or mobile app, you can tag them with a tracking pixel — this allows you to retarget them with personalized ads.
If you've ever been followed around the internet by a brand's advertisements, you've experienced retargeting firsthand.
You can set up retargeting campaigns with services like Facebook Ads and Google Ads. These 2 services alone allow you to retarget website visitors with ads on Instagram, Facebook, Messenger, Google, YouTube, and the Google Display Network.
17. Harness the Power of Live Chat
Live chat is a brilliant way to solve customer's issues in real-time without requiring users to submit a ticket or send an email. As a result, it's a powerful sales and customer service tool.
To get started quickly, you could offer live chat through Facebook messenger.
You could also use chatbots to handle simple customer service requests and reduce the need for customer support agents.
18. Use Personalization
Catering your ecommerce marketing experience to individual consumers is a surefire way to increase sales. In fact, according to BCG, personalization can increase sales by as much as 10%.
Providing product recommendations is perhaps the most common type of ecommerce personalization. If you've ever bought something on Amazon, you've undoubtedly experienced this ecommerce marketing strategy up close — here's an example:
However, there are more straightforward ways to get started with personalization quickly, such as addressing email subscribers by their first name. After all, "Hey Thomas…" is better than "Dear customer…"!
19. Craft Strong Calls to Action
Whenever you create materials for your ecommerce marketing strategy, be sure to call users to take a particular action, such as signing up for your mailing list or making a purchase.
For example, you might write something like, "Shop Now," "Add to Cart," or "Claim 10% Off Now." In the example below, Gymshark keeps its homepage calls to action simple and direct: "Shop" and "Learn More."
Pay close attention to these calls to action — or 'CTAs.' Sometimes, this micro text can make or break your ecommerce marketing campaign.
20. Sell on Social Media Platforms
These days, every ecomm marketing strategy should include social sales channels. Why? Because many social media platforms have built-in commerce features that allow your target audience to shop where they spend most of their time online.
For example, REI sells products via the brand's Facebook Shop.
Plus, unlike many ecommerce marketplaces like Amazon and eBay, social media sales channels allow you to own your brand experience with reams of content.
20 Ecommerce Marketing Tips to Supercharge Your Sales
Ecommerce and digital marketing are two sides of the same coin. If you want to know how to grow ecommerce sales fast, check out these 20 top ecommerce marketing strategies:
- Create time-sensitive sales
- Grow your email list with popups
- Create automated email campaigns
- Decrease and recover abandoned carts
- Create a rewards program
- Utilize push notifications
- Promote upsells and cross-sells
- Create a branded tracking page
- Write benefit-focused copy
- Capitalize on events and holidays
- Harness the power of social proof
- Share user-generated content
- Partner with influencers
- Create a referral program
- Set up an announcement bar
- Retarget website visitors
- Use live chat
- Personalize your marketing efforts
- Create compelling calls to action
- Sell on social media platforms
There's always more to learn, but these ecommerce marketing strategies are a good place to start. So, choose one and get started today!