Tommy Hilfiger is an American premium clothing brand and an analysis shows that its online store's marketing strategies are not only creative but effective.


📊 Website Metrics

🌍Alexa ranking: #3392

🇺🇸Country: US

🏗Industry: Apparel

📆Analysis date: 2019-12-13

🙋‍♀️ Sign-up Popup

On the homepage, a sign-up popup is pushed. The subscription popup is designed to look like a letter. In the background, popup very creatively uses colors similar to the logo of the brand.

🎟 Sales-notification Popup

Tommy Hilfiger uses a variety of popups to display important information.

A sticky bar at the top of the homepage opens as a popup. It displays special offers and discounts.

Further, the collection page is introduced as a popup in the lower right corner.

Also, the product listing page uses the quick view button and opens as a popup.

Tommy Hilfiger added a drop-down menu at the top and placed the collection's promotional banner directly next to the list.

This sure does simulate conversions!

🎨 Sales stickers

Tommy Hilfiger uses just two product badges but they are eye-catching.

❣️We will update more marketing activities and popup use cases used by Tommy Hilfiger in our upcoming blog posts.

💡 You can also add sales stickers to your product details page with just a few clicks!

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