Glossier is a beauty brand, offering makeup and skincare products. Their official website is simple and its marketing strategies are scoring very well.

📊 Website Metrics

🌍Alexa ranking: #14632

🇺🇸Country: US

🏗Industry: Fashion&Cosmetics

📆Analysis date: 2019-11-20

Its main users are from the United States, Canada, and the United Kingdom.

Glossier smartly advertises its most trending items with one of them being the boy brow.

Pop-ups

We closely studied marketing strategies of various websites, especially how they use pop-ups and Glossier is one of them.

1. Subscription pop-up

Glossier's subscription pop-up doesn't appear in the middle of the page but at the upper right corner. The message displayed is warm and friendly.

Placing pop-ups at this place grabs the attention of visitors easily.

2. Information pop-up

This pop-up appears after subscription. If you don't cancel, it is minimized and is pushed to the top right corner.

It keeps reminding shoppers about offers that they can avail of.

The pop-up is small and does not interfere with shopping but is a frequent reminder. Very clever indeed!

3. Share with friends pop-up

It is not only a pop-up for Glossier but a way of requesting visitors to subscribe and share with friends.

How does it work?

  • Register to become a member
  • You receive a shareable link (including the statistics key)
  • Use this link and share Glossier content to the SNS platform
  • Glossier gives you membership points  😍

To verify that the pop-up is indeed useful, we checked their backlinks source on Alexa. We found that the majority of traffic is generated from social media platforms.

Other marketing strategies

1. Social proof

To know more about social proof visit automizely blog.

Every product of Glossier has detailed user reviews.

It also shares stories of shoppers.

Tool recommendation:

If you are also running a Shopify store, you can use Automizely - Conversions—A free tool on the Shopify App store, to set up social proof on your website.

2. Introduction videos

Glossier also presents  "How to use" for their customers.

For more details on Glossier and other leading brand’s marketing strategies subscribe to our blog.

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