IKEA is a renowned furniture brand founded in 1943. It designs ready-to-assemble furniture, home accessories, and kitchen appliances. Since 2008, it has been the world’s largest furniture retailer.

📊 Website Metrics

🌍Alexa ranking: #253

🇺🇸Country: US (www.ikea.com/us/en/)

🏗Industry: Furniture

📆Analysis date: 2019-12-25

🎁 Banner for promotion

For the promotion of holiday sales, IKEA has posted a big red banner on the homepage. It is smartly placed on the center of the page to capture the attention of shoppers.


🎨 Sales sticker

IKEA uses various sales stickers to present special sales offers and deals on its online store.

It further highlights products with a reduced price using a yellow sticker.

🎯 Exclusive collections

IKEA lists products under various collections and presents them on product listing and details page. Some of the collections are:

  • Similar products
  • Best sellers
  • Favorites
  • You might also like

🛎 Add-to-cart Popup

This is yet another exciting marketing strategy used by IKEA: on the product details page, once shopper scrolls down an add-to-cart popup is pushed in the lower right corner.

And at the bottom of the page, there is a list of recently viewed items.

Smart indeed!

🌟 If you also want to use sales stickers to boost sales

Install Automizely from Shopify for free and get started right away

It's absolutely free!