IKEA is a renowned furniture brand founded in 1943. It designs ready-to-assemble furniture, home accessories, and kitchen appliances. Since 2008, it has been the world’s largest furniture retailer.
📊 Website Metrics
🌍Alexa ranking: #253
🇺🇸Country: US (www.ikea.com/us/en/)
📆Analysis date: 2019-12-25
🎁 Banner for promotion
For the promotion of holiday sales, IKEA has posted a big red banner on the homepage. It is smartly placed on the center of the page to capture the attention of shoppers.
🎨 Sales sticker
IKEA uses various sales stickers to present special sales offers and deals on its online store.
It further highlights products with a reduced price using a yellow sticker.
🎯 Exclusive collections
IKEA lists products under various collections and presents them on product listing and details page. Some of the collections are:
- Similar products
- Best sellers
- You might also like
🛎 Add-to-cart Popup
This is yet another exciting marketing strategy used by IKEA: on the product details page, once shopper scrolls down an add-to-cart popup is pushed in the lower right corner.
And at the bottom of the page, there is a list of recently viewed items.
🌟 If you also want to use sales stickers to boost sales
It's absolutely free!