Old Navy is a clothing brand owned by GAP. It uses a lot of tools for promoting its products and generating traffic. It employs pop-up notifications set up in multiple forms and designs.
📊 Website Metrics
🌍Alexa ranking: #927（gap.com)
📆Analysis date: 2019-12-13
🙋♂️ Sign-up Popup
It is fascinating to study the subscription popups of various online stores because each had a different design and reflects the unique style of each brand. Old Navy's sign-up Popup is like this:
The pictures selected are vibrant, joyful, and represent the brand effectively. Also, the content used is different. Instead of "subscribe", it says "GET 20% OFF".
Definitely, you can not say no to that!
🎫 Sales information Popup
On the homepage, there is a mini sales information popup in the lower right corner.
This popup window appears on every page and when opened a page displaying offers and discounts opens up.
Also, sales information popup is pushed.
Old Navy just like GAP, seems to like the idea of a sticky bar at the bottom that opens up as a popup.
We have to admit that this method is very eye-catching. After all, when we scroll down, these popups are easy to notice.
🛒 Check-out Popup
Old Navy has creatively placed suggestions on the “Checkout” popup. This encourages shoppers to add more products to their shopping carts.
There is one detail that is noteworthy. On the check out page, Old Navy shows a progress bar for free shipping.
It gives the amount for which buyers can shop and avoid shipping charges.
Want to know more?
We will update more marketing strategies and popup use cases by Old Navy in our upcoming blog post.
⭐️⭐️ If you want to enable popups, you can get it from Shopify