LEGO's started promoting it’s Black Friday 2019 sale earlier. It used various pop-ups and published promotional banners on their online store.
📊 Website Metrics
🌍Alexa ranking: #3383
📆Analysis date: 2019-11-21
🔉 Feedback pop-up
Its Feedback pop-up on the homepage stands out!
LEGO places a lot of emphasis on shopper’s browsing experience. It collects feedback from shoppers to make changes and add new features.
When you visit LEGO's homepage, it presents a feedback pop-up. Further, the content is warm and friendly.
It also displays a progress bar at the top.
⏰ Lego's Black Friday 2019
Online stores usually release information about a sale only a few days before it is supposed to go live.
But, LEGO launched a promotion campaign in advance, called Pre-Black Friday.
We studied their marketing schedule to understand it more!
Starting from Nov.23, orderly promotions are done one after another.
First is VIP Weekend:
Then there are PRE-Black Friday & Black Friday sales:
They used a countdown pop-up to create urgency amongst shoppers.
Want to create countdown pop-ups for your store?
🔗 Joint promotions
Another great strategy cooperative activities like joint promotions.
For example, we found a store that specializes in selling toy storage bags and most of the images that they display are photographs of LEGO toys.
The store recently held a marketing campaign to introduce its product: a super bag. That too displayed images of LEGO toys.
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⭐️⭐️ If you want to enable pop-ups,