Lulus is an online retail platform selling women's apparel. It started as a physical retail store but soon expanded its presence to the eCommerce industry.

📊 Website Metrics

🌍Alexa ranking: #8381

🇺🇸Country: US

🏗Industry: Apparel

📆Analysis date: 2019-12-31

📧 Subscription Popup

On scrolling the homepage for a few seconds, a subscription popup is presented.

After subscription, shoppers receive a coupon code. With this code, they can avail special offers and discounts.

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👫 Social sharing

Share with a friend

Sticky bar in the lower right corner of the homepage highlights a "Give $ 20, Get $ 20" discount offer.

On selecting it,  a “Share the love” page opens up.

It presents an email template wherein a shopper just needs to enter the email address of their friend and they can share special offers with them.

The person with whom the offer is shared then receives a short message with the discount coupon.

Social Proof

On a product's detail page, shoppers can share images with the product on Instagram and win exciting offers. (See the red box)

Also, the reviews are presented on the details page (Blue box in the above figure).

This creative way of collecting reviews engages shoppers and helps Lulus drive sales.


🎟 Other strategies

Lulus gave an interesting twist to the promotion of 2019 Christmas sale.

Using popups, it introduced a game: “Spin the Wheel”

Once the wheel is spun, a discount offer is then drawn randomly.

Within a limited time, the shopper can avail this offer.

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