La Mer, a part of the L'Oréal Group, is a famous cosmetic brand. Its online store has very soothing aesthetics and employs brilliant marketing strategies.

📊 Website Metrics

🌍Alexa ranking: #122,100 (cremedelamer.com)

🇺🇸Country: US

🏗Industry: Cosmetic

📆Analysis date: 2020-01-03

💌 Email Subscription Popup

On opening the homepage, a sign-up popup is pushed immediately. The popup is beautiful and is in line with the brand design.


🎨 Sales stickers

Five sales stickers dominate La Mer’s online store.


🛒 Add-to-bag Popup

To reduce cart abandonment rate, La Mer places “Add to bag” popups on the product details pages.


Also, the search page gives recommendations to shoppers is a popup.

📲 Social media sharing

La Mer places a lot of emphasis on social media sharing strategy. On all the details pages, there are modules that encourage the sharing of product reviews.

Shoppers can conveniently upload images with the product and give a rating.


By clicking on the images shared by others, shoppers can enter the "quick shop" popup.

Also, shoppers can share their wishlist with friends.

🤹‍♂️ Membership reward points

La Mer has an intricately planned reward strategy to engage shoppers.


La Mer provides various membership benefits to its shoppers:

Shoppers can also earn points on the purchase of some featured products.

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