Champion is an American brand of clothing, specializing in sportswear. Its online store uses a lot of Popups to improve the shopping experience and increase sales.

📊 Website Metrics

🌍Alexa ranking: #17159

🇺🇸Country: US

🏗Industry: Apparel

📆Analysis date: 2019-12-18


🛎 Subscription Popup

Champion uses a more common way to push the subscription Popup. It will pop up automatically about 5 seconds after entering the website:

🎯 Feedback Popup

We haven't calculated it accurately. Still, after about 5 minutes of continuously browsing the entire website, Champion will automatically push a feedback Popup and intentionally designed a bright red [Yes] button, hoping to get more attention of visitors.

🎟 Coupon Popup

At the bottom of each page, there will be an information sticky that rotates information about free shipping and discounts. After clicking, there will be a corresponding Popup to display the information content:

On the team-wear page, the information sticky changes into this style:

After clicking, there will be a more luxurious and more attractive coupon information banner / Popup.

The most important thing to note is that Champion has a mechanism to push coupon Popup:

When the user opens the detail page of an item without any action for more than 5 seconds, the system will automatically push a Popup of the discount code of the current item:

We have reason to believe that this Popup has played a significant role in enriching shopping carts and promoting consumption conversion rates.


🎨 Sales sticker

Champion also uses a lot of stickers on the item listing page, but the effect seems not good, it is not prominent, and the model's photo map easily obscures it:

Tool recommendation:

📌 If you also want to use tools such as sales stickers on your online store, you can enable Automizely on Shopify. 【Install now >>】

We will update more marketing activities and Popup use cases by Champion in our upcoming blog post.

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⭐️⭐️ If you are interested in pop-up, you can install it on Shopify Appstore:

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