Under Armour manufactures footwear, sports, and casual apparel. Its marketing strategies break away from the traditional route, with the key focus being able to offer an enhanced online-purchase experience.


📊 Website Metrics

🌍Alexa ranking: #5353(underarmour.com)

🇺🇸Country: US

🏗Industry: Sports&Apparel

📆Analysis date: 2019-12-04

💡 Subscription Popup

Unlike other sports brands, Under Armour's US site does not push a popup for initiating subscription. Instead, the sign-up option is placed on the bottom menu.

Its other sites, such as Under Armour - Japan site use subscription popups.

⌛ Promotion strategy

On exploring Under Armour’s website in detail, we summarized some of the highlights...

🎗 1. Sales stickers to capture the attention of shoppers

🔖 2. Popups to display important information

Under Armour uses two types of popups.

  • True Fit Popup

It helps shoppers to find the best fit for clothes/shoes. It provides size recommendations by asking shoppers to name the brand, clothes/shoes of which fits them best.

  • Shop the look popup

It encourages shoppers to add more products to their shopping cart.

🎁 3. Give out gifts

Under Armour has made the process of giving gifts very smooth and hassle-free.

With just a few steps you can complete the process. Moreover, this strategy assists in increasing conversion rates through email.

Our previous blog posts have analyzed the marketing strategies used by Nike and Adidas. Let's have a quick analysis...

📌 1. The homepage of Adidas is streamlined and vibrant; Under Armour and Nike homepages look quite similar.

📌 2. Both Under Armour and Adidas present a banner on the homepage.

📌3. On the homepage, Under Armour and Nike introduce their exclusive collections for the season. The difference is: Nike opens the collection in a new tab page and Under Armour pushes a  popup.

❣️We will keep updating more marketing strategies and Popup use cases by Under Armour in our upcoming blog posts.

⭐️⭐️ You can also enable popups and other marketing tools using Automizely for free on Shopify.

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